See what the Miss Rodeo America title is all about with this video from last year’s competition:

Miss Rodeo America Inc. was developed in 1955 to each year select a qualified Miss Rodeo America as an ambassador of good will promoting the Professional Rodeo Cowboys Association and American western traditions. Landstroms Original Black Hills Gold Creations has provided the official Miss Rodeo America crown every year since 1965. In addition to a complete line of western jewelry, Landstroms regularly creates hot new designs in authentic Black Hills Gold.